Hey.

I’m sitting here on a Friday night, committed to sending out my newsletter.

It has been an eventful week in the Twitterverse.

I hit 200 followers yesterday!

It’s reason to celebrate, and it’s also reason to keep my head down and keep going.

To be honest, 200 feels underwhelming compared to 100.

Nevertheless, onward. 🚀

Get that personal branding on-point

I have been listening to a shit-ton of Dan Koe’s podcast episodes.

I am letting his thoughts and words sink into my conscious.

He has so much wisdom in him, not just about personal branding, but about life itself, evolution, and human psychology.

It’s incredible.

Dan’s podcast is going to help me take my personal brand to its full measure.

If you’re not already listening to Dan’s podcast, you need to start now.

Two of the most prominent takeaways from Dan’s podcast are (1) the need to iterate and (2) the need to pursue your interests and share them.

This is the basis for a personal brand.

Everyone is unique, and Dan says it all the time: There are 7 billion people on the planet, which means there should be 7 billion personal brands.

If we are all sharing collectively in the Creator Economy, we make each other better.

Thus, personal brands are the means to a more peaceful, balanced, and empathetic world.

Dan has been a huge encouragement to me — even though I don’t know him personally, his thoughts resonate with me and I am learning a lot.

It is influencing me to get my personal brand on-point, one day at a time.

The importance of iteration

I sense in the near future I will need to niche down, get more vulnerable, and pivot quickly.

There is a quote that goes, “If you always do what you have always done, you will always be where you have always been.”

That quote sticks with me.

And it scares the shit out of me…

So much to the point that I have difficulty sitting still.

I do not want to grow complacent at all.

I flee complacency.

How do I do that?

Through iteration.

When it is time to make a new version of something, I do it.

And I do it quickly.

When software goes out of date — say, the development team identifies a bug or two in the software…

They don’t wait.

Especially if it’s a security issue.

They quickly fix the bug and release a new software.

That is how we need to function in our personal brands.

The minute that we notice there is something that requires improvement, it is incumbent upon us to swiftly pivot, iterate, and evolve.

It is as simple as that.

Too many people fear iteration.

Why? Because they don’t want to change.

I want to change.

Constantly.

Tomorrow, I want to be better.

Today’s version better be worse than tomorrow’s.

Do it.

And that’s a wrap!

This is all I wanted to write for today’s newsletter.

I am eager for what next week will bring.

Thanks for being here, and we’ll talk soon.

Peace!

—Neil