🏴 I didn't expect THIS to happen...

Hey there!

I recently listened to the audiobook edition of Alex Hormozi’s $100M Leads.

And in case you didn’t know, Alex released the entire book FOR FREE on his podcast, and in my opinion, it’s the best way to “read” it.

In $100M Leads, Alex discusses the Core Four for Lead Generation:

1. Warm Outreach

2. Cold Outreach

3. Post Free Content

4. Run Paid Ads

Under the section about warm outreach, Alex talks about your immediate network (friends, family, and colleagues) as the first group of people you should reach out to to talk about your offer.

Now, I know what you’re thinking…

“I don’t want to go up to a family member or friend, ask if they know anyone, and come off as some sleazy person who sounds like an Amway rep.”

I get it.

It’s not easy to approach somebody, let alone a friend, and say, “Hey, do you know someone who needs a web developer?”

But as entrepreneurs, this is how it’s done.

We talk about our stuff, and if someone needs our stuff, then we can sell them our stuff.

And what’s one of the easiest networks to tap into? The people you already know.

So, I have to confess…

For the past couple weeks, I had been putting off sending a short letter to some of the friends I’ve made on 𝕏.

It was a simple digital letter on my website, explaining my interest in finding three up-and-coming creators who I could offer e-mail marketing services to…

All for free.

See, I know one of the quickest ways to build up a fat bank of testimonials is to offer free work.

So, I stopped procrastinating and finally sent that letter to seven of my friends on 𝕏.

Here’s what happened:

• One of my friends gave me two pieces of advice that would improve the letter’s specificity. I immediately changed a few parts of the letter and his advice helped me make some improvements as to how I’ll approach outreach in the future.

• Another friend gave me encouragement, an ego boost, AND advice on how I could improve the free offer. She went so far as to say I’m well past the point where I should be offering free work. It was super-kind of her, and I made some alterations to my free offer.

• One friend asked me to help her relaunch her newsletter, which had become second priority. Her coaching offer launches in December, and now I get to help her build hype as offer launch date approaches.

• Two friends pointed me in the direction of some mutual friends who, for whatever reason, haven’t started their e-mail lists. Both have over 1.3K followers on 𝕏, and today I’m reaching out to those two people to see if I can help.

• One friend said he didn’t know anyone at the moment, but would keep me in-mind for the future. He also mentioned he already has his own newsletter set for launch. Makes me wish I would’ve reached out to him about this a month ago!

Who knew all of this would come from one simple ask!?

It blew my mind. 🤯

Now, after having sent out the letter, I’ve got one person who’s accepted my offer and a couple others who I’ve started conversations with.

Plus, I got a load of knowledge dropped on me!

There are a few lessons here:

1. Don’t stall on talking to some of your connections about who they know who might need your services.

2. Nothing bad will come from talking to your friends and family members about your business.

3. Who knows… you might get some encouragement, an ego boost, suggestions, or free copy editing services!

I hope this e-mail encouraged you to talk to some people who are in your immediate network.

Even if they don’t need your services, they might know someone who does.

If you never ask, you’ll never know.

Have a great week!

Until next time,
Neil

P.S. If you haven’t already connected with my on LinkedIn, head over to my profile and send me a connection request. My content on LinkedIn is a bit different than my stuff on 𝕏, so be sure to check out my page!

P.P.S. Are you in the market for a DFY or DWY e-mail marketing service? Let me know through the contact form on my website—I’m open to work!